Dell Computer Corporation is a company that manufactures and sells personal computer and other computer-related products. Today, Dell not even promoting its products through online, it has its own retails shop selling its products to expand its business. In Wal-Mart, Dell has become their "Electronic Supplier of the Year" for 2008 and was awarded the Bravo Award of Excellence by the Best Buy.

What makes Dell Computer Corporation success in e-commerce? Customers can buy Dell’s products in lower price if compare with other computer’s company. This is because of Dell is selling products directly to the customer through online which had eliminated the cost incurred in selling products in retails shop. Furthermore, Dell gives its customers to rebate some money if they purchase through online which encourage more customers to purchase computer from its company. Recently, Dell has provided Dell Preferred Account which enable customer to make monthly payment without any interest charges.

Besides saving the money for the customer, Dell has saved the customers’ time when purchasing a product from them. Customers can get any products by just using a finger clicking in Dell’s website. Dell allows customers to acquire their products through online purchasing within. From the payment period to the delivery period, it only consumes between five to eight days. Nowadays, people are emphasizing on the speed. Which company can provide them the convenient and reduce the purchasing time, the more customers will prefer to purchase product from the company. That’s why Dell’s company becomes so success in e-commerce.

On the other hand, Dell realizes that the importance of meeting customers’ needs and wants to be success in business. It has produce computer and laptop for home, small business and medium business, public sector and also large enterprise. Besides that, customers can add on any accessories, software or maybe upgrade its computer. Every once a time, it will make new products to meet different types of customers’ needs and wants. For example, Dell is now introducing its new products—a laptop Alienware M17x which specifically designs for those users who are interested in gaming and entertainment. Dell will also inform its past customers about new products and the latest updates to the web store.

From the above factors, it shows the successful of Dell in e-commerce. It is no doubt that Dell becomes so famous branded name yet I am also the one who is using Dell’s computer and I’m very satisfied with the product and its service.

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