Showing posts with label Week 3. Show all posts
Showing posts with label Week 3. Show all posts
Anonymous

Boo.com was launched in the Autumn of 1999 selling branded fashion apparel over the internet. The founders of Boo.com are three Swedish entrepreneurs who are Ernst Malmsten, Kajsa Leander, and Pattrik Hedelin. The company famously went bust following the dotcom boom in the late 1990s. Boo.com’s failure was caused by did not plan the business carefully that may impact its overall success. Boo.com did not considered the 4 P’s which are Price, Product, Place and Promotion as well as the environmental factors which include social, technological, economic, political and geography when did the business plan.

In year 1998, the internet capability of low developed countries is worse than nowadays. Boo.com had established many online shops in many countries without considering the problem of internet capability in the low developed countries. During that time, many people are using dial up internet. Since Boo.com relied heavily on JavaScript and flash technology to display pseudo-3D views of wares as well as Miss Boo, a sales-assistant-style avatar. Since then, around 20% of home users who used dial-up internet cannot access Boo.com at a fast rate. Besides that, the webpage design and usability of Boo.com is poor and it is difficult for visitor to get where to go and link. Boo.com had a policy that limit the amount of transaction they made to three per twenty minute. It was discouraging the customers to shop and purchase at Boo.com again causes the Boo.com losing a lot of sales and income. The company also decided to pay postage on return items from customers that may cause its expenses increase and reduce the income as well. Moreover, it had spent $135 million of Venture capitalists' money in just 18 months. It did not manage its capital effectively causes the business failed.

Even though Boo.com was failed, but it is a good opportunity to many online companies learn from Boo.com mistakes and able to avoid it in the future. For example, Boo.com was re-launching as a one stop travel site “Ultimate Online Destination for Travel”.
References:
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chuiting

Dell Computer Corporation is a company that manufactures and sells personal computer and other computer-related products. Today, Dell not even promoting its products through online, it has its own retails shop selling its products to expand its business. In Wal-Mart, Dell has become their "Electronic Supplier of the Year" for 2008 and was awarded the Bravo Award of Excellence by the Best Buy.


What makes Dell Computer Corporation success in e-commerce? Customers can buy Dell’s products in lower price if compare with other computer’s company. This is because of Dell is selling products directly to the customer through online which had eliminated the cost incurred in selling products in retails shop. Furthermore, Dell gives its customers to rebate some money if they purchase through online which encourage more customers to purchase computer from its company. Recently, Dell has provided Dell Preferred Account which enable customer to make monthly payment without any interest charges.


Besides saving the money for the customer, Dell has saved the customers’ time when purchasing a product from them. Customers can get any products by just using a finger clicking in Dell’s website. Dell allows customers to acquire their products through online purchasing within. From the payment period to the delivery period, it only consumes between five to eight days. Nowadays, people are emphasizing on the speed. Which company can provide them the convenient and reduce the purchasing time, the more customers will prefer to purchase product from the company. That’s why Dell’s company becomes so success in e-commerce.


On the other hand, Dell realizes that the importance of meeting customers’ needs and wants to be success in business. It has produce computer and laptop for home, small business and medium business, public sector and also large enterprise. Besides that, customers can add on any accessories, software or maybe upgrade its computer. Every once a time, it will make new products to meet different types of customers’ needs and wants. For example, Dell is now introducing its new products—a laptop Alienware M17x which specifically designs for those users who are interested in gaming and entertainment. Dell will also inform its past customers about new products and the latest updates to the web store.


From the above factors, it shows the successful of Dell in e-commerce. It is no doubt that Dell becomes so famous branded name yet I am also the one who is using Dell’s computer and I’m very satisfied with the product and its service.


Reference:

Dell Malaysia: Desktop Computers, Laptops, Servers, Monitors, Printers & PC Accessories (2009). Retrieved on June 10, 2009. from http://www.dell.com.my/
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tow
It is no doubt that Google is the most well known search engine tool. Google provides a lot of activities and brings convenience to Internet users. As one of the users, Google allows me to search for and access to more information especially in doing my assignments. Developed in 1990s, Google now has grown more quickly than other e-commerce companies and is able to generate profit of $1.4 billion by 2005.

Google also adds in spreadsheet application other than search engine tool. Google Spreadsheet is a free Web-based application that allows users to organize their own information and make it more easily accessible to others via the Web. Many people start using Google Spreadsheet as it is free of charge and it has become a major competitor of Microsoft' Excel. This application offers users 200 functions and common spreadsheet formulas for doing basic calculations as well as can be shared with up to 10 users simultaneously.

Google also launches the next generation enterprise search platform that provides productivity solutions for businesses. Enterprise search is user friendly and can be integrated with other applications to enhance performance.

For instance, Kaiser Permanente (kaiserpermanente.org) is a nonprofit health care institution that has applied enterprise search to give medical staff instant, secure access to diagnostic information, educational material and other clinical resources. Google Search Appliance and spelling checking capability are particularly useful and essential to the Kaiser’s success.

There are many other Google products. For example, users can use Google Maps to search for places that they wish to go. It provides high resolution satellite images for most of the countries and towns including Malaysia.


Google Calendar is another useful tool where it helps users to organize their schedule and weather forecast. Users can record down their daily activities and share it to the publics and friends.


The Google products can be used anytime anywhere as long as there is an Internet access and it has become parts of our lives in this 21st century. Therefore, lets Google now!


Reference:

Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic Commerce: A Managerial Perspective 2008 (International Edition). Upper Saddle River, NJ: Pearson-Education International.
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Anonymous
History of e-commerce can be track back to the very existence of computers, cables, modem, Internet and transactions. E-commerce would not be functional without any of them. Then, Electronic Data Interchange (EDI) was developed. In the first place, EDI was intended for the use to exchange business information or documents and execute commercial transactions electronically. However, EDI was not standardize causing poor interaction between companies. When ASC X12 was introduced in 1979, EDI became stable and reliable in transferring large amounts of transactions.
The development of security protocol such as DSL was also an important key element in the e-commerce. It allows rapid access and persistent connection to the Internet. Hence, enhancing the ability of the Internet. In 1992, Mosaic was introduced as the first widely distributed web-browser. It was quickly adapted into a downloadable browser called Netscape. Netscape included an important security protocol called Secure Socket Layer ( SSL) to ensure that personal information could be encrypted as they passed over the Internet.
Since then, people began to define the term e-commerce as the process of purchasing of available goods and services over the Internet using secure connections and electronic payment services. Two major companies which is Amazon and Ebay certainly brought e-commerce to a higher level in the mid-1990s.


Amazon is one of the most famous e-commerce companies founded by Jeff Bezos in 1995. Within its first 30 days of business, Amazon sold books to online shoppers all over the United States. Users could easily and safely purchase books and provided with the option to review the book. Now, Amazon not only offers purchase of books but has expanded into providing music, electronics, toys, home and garden equipment, clothing, jewelry, video games and digital downloads.





eBay was developed when Pierre Omidyar curiously put up a broken laser pen for auction on his website called AuctionWeb. The broken laser pen was actually sold for $14.83, bought by a collector of broken laser pen. eBay enables customer to customer transactions through the Internet.







Today, users can actually find anything they want through the Internet without stepping out of their home. E-commerce has evolved from simply online billboards to a fully functional, personalized shopping experience over the past decades.

Here's a video about E-commerce Evolution. Hope you enjoy.



References:
  • History of Ecommerce. Retrieved June 13, 2009, from http://www.ecommerce-land.com/history_ecommerce.html
  • How E-commerce Started. Retrieved June 13, 2009, from http://communication.howstuffworks.com/history-e-commerce1.htm
  • History. Retrieved June 13, 2009, from http://www.flysyk02.netfirms.com/Ecommerce/History.htm
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